The very act of using the V2 makes the customer part of the fight against disposable plastic without even having to worry about recycling.
That’s why with the Phox V2 we’ve taken away the burden of responsibility on the customer by making our cartridge refillable instead of recyclable. Making a product ‘recyclable’ doesn’t mean that everyone who uses it is going to recycle it. That’s a pretty big number for all of the talk from the big brands on sustainability and the recycle schemes they have in place. Our research uncovered that more 100 million disposable water filter cartridges are going to landfill every year. The most vital step to becoming fully eco-friendly was to design the refillable cartridge technology. That’s where the process to create the most eco-friendly water filter possible began.
While it could be recycled, the process was clunky and we had no way of knowing how many people would even bother going to the hassle of recycling in the first place. Each cartridge lasted 60 days but at the end of the cycle, it had to be replaced with a brand-new cartridge. Yet still, there was an element of disposability to the product that we were unable to control.
With V1, we helped people save more than 1 million plastic bottles. The combination of the filter and our reusable bottles allowed them to ditch bottled water and this benefit featured in scores of product reviews. The attack on single-use culture is well underway.įor Phox, our version 1 product helped our customer base make the transition away from bottled water by providing the same quality taste out of their home taps. Stainless-steel water bottles are now the millennial fashion statement of the day and everyday objects, like straws and cotton buds - previously consumed by the millions without even so much as the batting of an eyelid - are now banned by Government legislation or being replaced by metal and paper alternatives. Avoiding single-use plastic has gone from niche to necessary and all consumers are now faced with the moral duty to consider if they actually need disposable plastic products at all. Jump back to the present day and at long last we are now becoming acutely aware of that damage. Carrying a bottle of water seemed second only to carrying a mobile phone and there was almost no discussion of the damage being done to the planet by disposable plastic. Rewind the clock back a few years and hardly anyone was talking about the flaws of single-use plastic. The World’s Most Eco-Friendly Water Filter sounds like a lofty title, because after all, aren’t all water filters eco-friendly?
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